Which of the Following Is the Use of Marketing Concepts

question 22

Multiple Choice

Which of the following is the use of marketing concepts and tools to increase the acceptability of social ideas or practices that employs a consumer orientation, audience analysis and segmentation, and aspects of exchange theory in seeking to increase the acceptability of a behavior in a target group?

• A) Diffusion of Innovation Theory
• B) Transtheoretical Stages Of Change Model
• C) Social Marketing Theory
• D) Health Belief Model

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Definitions:

Planning

The process of setting goals, determining resources needed to achieve those goals, and outlining the steps necessary to accomplish them.

Loose Budgets

A financial plan that allows for higher spending and less stringent controls, often to accommodate for uncertainty or to encourage creativity and innovation.

Cash Budget

A financial plan that estimates incoming and outgoing cash flows over a specific period of time to ensure liquidity and solvency.

Minimum Cash Balance

The lowest amount of cash that a business decides to maintain in its accounts to ensure sufficient liquidity for routine operations.