Leslie Is Attempting to Increase the Acceptability of Social Ideas

question 46

Multiple Choice

Leslie is attempting to increase the acceptability of social ideas or practices in a target group and should select the theory that uses the marketing concepts and tools. Which theory uses the marketing concept?

• A) Social Marketing Theory
• B) Marketing communication
• C) Healthy Communities: The Process
• D) Diffusion of Innovation Theory

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Definitions:

Unconscious Conflicts

Internal struggles, often stemming from childhood, that reside outside of conscious awareness but influence behavior and emotions.

Sigmund Freud

As an Austrian neurologist, he was the progenitor of psychoanalysis, a therapy for mental illnesses facilitated through discussions between a patient and a psychoanalyst.

Psychological Disorders

Psychological Disorders are patterns of behavioral, cognitive, or emotional symptoms that impact multiple areas of life, leading to distress for the person affected.

Psychoanalysis

A therapeutic approach developed by Sigmund Freud, focusing on unconscious processes as they are manifested in a person's present behavior.