The Promotion of Nutritional Advantages Increases Sales

question 11

True/False

The promotion of nutritional advantages increases sales. When Kellogg's high-fiber cereals first added health claims about cancer prevention and dietary fiber to their package label, sales increased 47 percent within the first 6 months.

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Definitions:

Derivative

In chemistry, a compound that is derived from a similar compound by a chemical reaction.

Propyl Benzoate

A chemical compound used as a fragrance and flavoring agent, consisting of the propyl ester of benzoic acid.

Catalytic Acid

An acid that speeds up a chemical reaction without being consumed in the process, often used in organic synthesis.

Major Product

The primary product that is formed in the greatest yield during a chemical reaction.