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Katie Is Going to Use the SWOT Analysis Tool Because

question 35

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Katie is going to use the SWOT analysis tool because she wants to ensure the ultimate success of her entire marketing plan. SWOT stands for Strengths, Weaknesses, Opportunities, and what?

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Definitions:

Expected Product

The set of attributes or benefits that consumers anticipate receiving from a product or service.

Product Pivoting

The strategy of changing a product's direction or focus to adapt to market demands or leverage new opportunities.

New Product Development

The process of bringing a new product from idea to market, involving stages such as concept generation, design, testing, and launch.

MBA

Master of Business Administration, a graduate degree focusing on business administration and investment management.

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