Examlex
Select the proposition of behavioral theory that does not belong:
Sensational Words
Words designed to evoke strong feelings or emotions, often used to attract attention or to exaggerate.
Single Appeal
An advertising or persuasive strategy focusing on one key message or benefit to influence the audience.
Product's Audience
Refers to a specific group of people a product is designed and marketed for.
Intrinsic Benefits
Advantages or positive effects that are inherent to an activity or object, valuing it for its own sake rather than for external reasons.
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