Examlex
One of the rules used for verifying and validating the structural model is to check that the responsibilities listed on the front of the CRC card must be included as attributes in a class on a class diagram, and vice versa.
Environmental Scanning
The process of systematically gathering, analyzing, and interpreting data about trends, events, and relationships in an organization's external environment to identify opportunities and threats.
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
Market Fads
Short-lived trends or crazes in the marketplace that can suddenly explode in popularity but fade away just as quickly.
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