The Terms "Data","information",and "Knowledge" Have Specific Meanings

question 49

Multiple Choice

The terms "data","information",and "knowledge" have specific meanings.With regard to a customer satisfaction application used in the automobile industry,which of the following is an example of data?

• A)The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
• B)The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
• C)Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff,satisfaction with product,quality of service and so on.
• D)Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

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Definitions:

Priming

The activation of information that people already have in storage to help them remember new information better and faster.

Multitasking

The ability to deal with more than one task simultaneously.

Divided Attention

Concentrating on more than one activity at the same time.

Mental Imagery

The process of creating visual representations in the mind, akin to visualizing scenarios or objects not currently present.