The Functional Difference Between a DSS and an MIS Is

question 136

Short Answer

The functional difference between a DSS and an MIS is that a DSS contains models that use information to make decisions while an MIS is used to create ____________ from data.

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Definitions:

Decision Making

The cognitive process of choosing between different alternatives or options, crucial in both consumer behavior and organizational strategy.

Product Categorization

The process by which products are classified into different categories or groups based on their characteristics or attributes.

Positioning Strategy

A marketing approach aiming to create a distinct brand identity and value proposition in the consumer's mind.

Evoked Set

a set of particular brands or products a consumer considers during the decision-making process.