In a New Use of Technology,many Companies Now Employ Customer

question 61

Multiple Choice

In a new use of technology,many companies now employ customer support representatives to monitor _____________ to identify customers with questions or who are frustrated because of a problem they are having with a product or service.

• A)emails received from web site
• B)social media platforms like Twitter and Facebook
• C)short code text messages
• D)Google Trends

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Definitions:

Extended Fishbein Model

An advanced version of the Fishbein model that incorporates additional variables to predict behavior more accurately, focusing on attitudes and the subjective norm towards an action.

Original Model

is the initial instance or prototype from which copies are made or from which something develops or evolves.

Influence of Attitudes

The impact that personal beliefs and feelings have on an individual's behavior and decision-making processes.

Extended Fishbein Model

A model that extends the original Fishbein's theory by considering attitude toward the behavior, subjective norms, and perceived behavioral control as predictors of intentions and behaviors.