Mark Has Been Asked to Develop a Conversion Strategy for a Soon-To-Be-Completed

question 4

Essay

Mark has been asked to develop a conversion strategy for a soon-to-be-completed systems project. Only three marketing managers will sporadically use the new system, a small marketing advisory system. The conversion must be completed in less than a week. The organization has not fully budgeted the IS departments requested conversion costs. Identify the three characteristics for a conversion strategy and make a recommendation to Mark on the conversion modules process to be used.

Understand the use of countersuggestions in sales and their impact on customer decision-making.

Grasp the significance of customer testimonials, guarantees, and demonstrations as trust-building tools.

Differentiate between effective and ineffective sales presentation techniques.

Comprehend the importance of visual aids, demonstrations, and dramatics in making persuasive sales presentations.

---

Definitions:

Eternity

A concept referring to an infinite or unending time duration.

Symbolize

To represent something else, typically an idea, belief, or concept, through the use of symbols.

Devitalized

Refers to something that has lost its vitality, energy, or life force.

Satisfying Sex Life

An aspect of personal wellbeing characterized by sexual experiences that are fulfilling, pleasurable, and consistent with an individual's desires and expectations.