Experts Suggest That Firms That Want to Globalize Through E-Commerce

question 41

Multiple Choice

Experts suggest that firms that want to globalize through e-commerce must first localize, which means that firms need to ________.

• A) use local suppliers, vendors, and distributors to manufacture products for the local market
• B) modify their products and services to meet the needs and interests of local cultures
• C) sell their products in a brick-and-mortar store before selling them through an e-market
• D) test their products and services in local markets before selling them over the Internet

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Definitions:

Fair Value

The price one would receive for offloading an asset or would pay to reassign a liability during a formal transaction with participants in the market at the time of valuation.

Consolidated Balance

Refers to the presentation of assets, liabilities, and equity in a single balance sheet that combines the financials of a parent company with its subsidiaries.