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The Leader-Match Theory was the first contingency theory.
QVC
A multinational corporation specializing in televised home shopping that broadcasts to millions of consumers worldwide.
HSN
Home Shopping Network, a television network that broadcasts live retail programming 24 hours a day.
Nonstore Retailing
Selling goods or services outside of a traditional retail establishment, such as online, direct mail, or telemarketing.
Direct Selling
A retail channel where sales are made directly to consumers, bypassing traditional retail environments.
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