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The following is true about the contraceptive sponge:
Services Marketing
Services marketing is the promotion of intangible offerings that differ from physical products, focusing on service quality, customer relations, and experience management.
Four Ps
A marketing mix model that includes Product, Price, Place, and Promotion as key components to consider in marketing strategies.
Intangible Nature
Refers to the non-physical qualities or characteristics of services and goods, like brand image or customer experience.
Quality
The degree of excellence of a product or service, often measured against other similar products or services.
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