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What are some of the challenges in implementing global alliances?
Functional Strategy
A focused approach that targets specific areas of an organization, such as marketing or finance, designing tactics to achieve the objectives within those domains.
Core Competencies
Essential strengths or skills of an individual or organization that give it an advantage in the market or contribute to its long-term success.
Mission Statement
A formal summary that describes the aims, values, and overall purpose of an organization or individual.
Branding Analysis
The study and evaluation of a brand's position in the marketplace, its strength, and strategies to improve its perception and value.
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