Sedona Industries Is a U

question 32

Multiple Choice

Sedona Industries is a U.S. firm that manufactures high-quality handbags, luggage, and belts from its facility in Arizona. Sedona's products have been featured in various fashion magazines, and as a result, consumer demand has increased significantly. Currently, Sedona is organized as a domestic structure plus export department. Executives at Sedona believe the firm is ready to internationalize its operations, and they are considering various organizational structures. Which of the following best supports the argument that Sedona should reorganize into a global functional structure?

• A) Sedona uses a decentralized system of management.
• B) Sedona uses a variety of technologies for its products.
• C) Sedona has a limited number of domestic competitors.
• D) Sedona has a narrow spectrum of customers that it serves.

---

Definitions:

Multichannel Marketing

The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.

Communication Channels

The mediums through which information and messages are transmitted from one entity to another, including verbal, written, and digital forms.

Showrooming

The consumer practice of examining products in a brick-and-mortar retail store without purchasing them there, then buying the product online at a lower price.

Consumer Electronics

Electrical devices intended for everyday use by individuals, such as smartphones, televisions, and laptops.