Examlex
What is CPGmarket.com? How can it be beneficial to global firms?
Depth of Product Line
The range of product variations offered by a company within a specific product category, reflecting the diversity in features, sizes, prices, or quality.
Large Assortment
A wide variety of products offered by a retailer or manufacturer to meet diverse customer needs and preferences.
Breadth and Depth
Terms referring to the variety and range of product lines and products offered by a business; breadth refers to the number of product lines, depth to the variety within those lines.
Merchandise Lines
The range of products that a retailer offers for sale to customers, often categorized by type, style, or function.
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