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In General, What Do Mexican Workers Value? How Do These

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In general, what do Mexican workers value? How do these values affect their work behaviors? How can expatriate managers in Mexico effectively motivate and lead Mexican workers?


Definitions:

Consumer Ideology

The set of beliefs and values that underpins consumer behaviors and the significance of consumption in society.

Social Problems

Issues that negatively affect a significant number of people within a society, prompting collective concern and often requiring societal or policy solutions.

Right Product

The right product refers to a good or service that perfectly meets the needs and preferences of a particular consumer or market segment.

Hegemony

The dominance of one group over others, often presented as common sense or natural, enabling the dominant group to maintain its power and privilege.

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