The Health Belief Model May Help Direct Your Messages to the "Stage

question 9

True/False

The Health Belief Model may help direct your messages to the "stage" of one or more of the target audience segments and help you determine what change process you need to emphasize or help move them toward action.

---

Definitions:

Fixed Dividend

A specified amount of money paid regularly by a company to its shareholders out of its profits or reserves.

Dividend Growth

The annualized percentage rate of growth of a company's dividends per share.

Preferred Stock

A class of ownership in a corporation with a fixed dividend that has precedence over common stock dividends.

Capital Gains Yield

The price appreciation component of a stock's total return, calculated as the increase in the stock price divided by the initial price of the stock.