Examlex
The Health Belief Model may help direct your messages to the "stage" of one or more of the target audience segments and help you determine what change process you need to emphasize or help move them toward action.
Drive Theory
A psychological theory suggesting that motivation is driven by an organism's need to fulfill physiological needs in order to maintain homeostasis.
Gratification
The pleasure, satisfaction, or relief felt when a need, desire, or expectation is fulfilled.
Approach-Approach Conflict
A psychological situation involving the choice between two attractive goals or outcomes, leading to a state of indecision.
Goal Attainment
The process of defining, working towards, and achieving objectives, often used in the context of personal development and professional projects.
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