The "Liability of Foreignness" Is the

question 42

Multiple Choice

The "liability of foreignness" is the

• A) inability of most U.S. managers to truly comprehend foreign cultures.
• B) political disadvantage that U.S. firms have when doing business abroad.
• C) overall risks of participating outside a firm's domestic country when entering global competition.
• D) strong cultural preference for "buying local," which puts foreign firms at a disadvantage when competing in the U.S. market.