The Rate of Technological Diffusion Is Increasing

question 8

Multiple Choice

The rate of technological diffusion is increasing. Which of the following was fastest in penetrating 25 percent of homes in the United States market?

• A) Telephone
• B) Television
• C) Personal computer
• D) Internet

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Definitions:

Price Lining

A pricing strategy where products or services are grouped into categories based on different price points to target various consumer segments.

Target Pricing

A pricing strategy where the selling price of a product is calculated based on the desired profit margin and the cost to make or buy the product, aiming to ensure competitiveness and affordability.

Product Composition

The combination of different components, materials, or elements that make up a product.

Prestige Pricing

A pricing strategy where prices are set higher than normal because the product is perceived to have a higher value and status.