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When Delta airlines wants to study Continental Airlines, it must examine both Continental and its complementor, Star Alliance.
Construct Validity
The degree to which a test or instrument accurately measures the theoretical construct or variable it is intended to measure.
Predictive Validity
The extent to which a test's scores accurately forecast or correlate with future behavior, performance, or outcomes.
Concurrent Validity
The degree to which the results of a particular test or measurement correlate with those of a previously validated measure taken at the same time.
Content Validity
The extent to which a test measures all aspects of the content it's intended to cover.
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