Which of the Following Represents a Competitive Intelligence Practice That

question 153

Multiple Choice

Which of the following represents a competitive intelligence practice that is both legal and ethical?

• A) A firm hires a competitor's employee and asks that employee to share the names and addresses of business contacts from his/her previous job.
• B) An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products.
• C) A city council member shares information about the decision process for selecting a contractor to build a new library wing with his wife, an executive with a construction firm bidding on the contract.
• D) A marketing manager at Smith-Phillips, Inc., sells confidential plans for the company's expansion into the Far East to a firm that is not a direct competitor.

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Definitions:

Frontline Employees

Workers who directly interact with customers, representing the face of the company and playing a critical role in customer service.

Pay Incentive

A financial or material reward provided to employees as a means to increase productivity, motivation, or achieve specific business outcomes.

Positive Reinforcement

A method of encouraging desired behavior by offering rewards or positive outcomes.

Critical Project

A project of high importance that often has deadlines, specific goals, and significant consequences for success or failure.