Case Scenario 2: B.B. Mangler

question 4

True/False

Case Scenario 2: B.B. Mangler.
B.B. Mangler is a top U.S. business-to-business distributor of maintenance, repair, and service equipment, components, and supplies such as compressors, motors, signs, lighting and welding equipment, and hand and power tools. Its industry is typically referred to as MRO, which is an acronym for maintenance, repair, and supplies. MRO products are typically small, fairly inexpensive (light bulbs and washers), but often needed on short notice. It states its strategy as having the "capacity to offer an unmatched breadth of lowest total cost MRO solutions to business." Mangler's GoMRO sourcing center for indirect spot buys locates products through its database of 8,000 suppliers and 5 million products. Mangler has 388 physical branches in the U.S., including Puerto Rico (90% of sales), 184 in Canada, and 5 in Mexico. Customers include contractors, service and maintenance shops, manufacturers, hotels, governments, and health care and educational facilities. Mangler also provides materials-management consulting services.
-(Refer to Case Scenario 2) The use of the Internet by Mangler would enhance its low cost strategy and reduce the barriers of entry to markets in Europe, Asia, and Latin America

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Definitions:

Networks Effect

The phenomenon whereby a product or service gains additional value as more people use it, often seen in telecommunications and social media platforms.

Network Effect

A phenomenon where the value of a product or service increases as more people use it, creating a positive feedback loop of growth.

Community Offers

Special deals or promotions offered to members of a community or social network, often to encourage participation or membership.

Membership Value

The benefits and advantages that come from being a part of a group or organization, often used in the context of clubs, memberships, or online communities.