In Order to Meet and Exceed Customer's Expectations, Firms Must

question 124

Multiple Choice

In order to meet and exceed customer's expectations, firms must:

• A) constantly manipulate customers' perceptions of their needs.
• B) answer the questions: who, what, when, where, how, and why as they apply to customers.
• C) continuously improve, innovate, and upgrade their core competencies.
• D) successfully defend their established core competencies from imitation by competitors.

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Definitions:

Gender Schema

A cognitive framework that organizes information relevant to gender, influencing how individuals perceive themselves and others.

Gender Stereotypes

Oversimplified and widely held beliefs about the characteristics, attributes, and roles appropriate for males and females.

Testosterone

A steroid hormone that stimulates development of male secondary sexual characteristics, produced mainly in the testes.

Prolactin

A hormone produced by the anterior pituitary gland that stimulates milk production in mammals after childbirth.