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It is more likely that locally owned, one-location cafes in a small town will respond more rapidly to tactical actions by each other than they will to strategic actions by the Burger King franchise that has recently moved to their town.
Interest
The payment made for the use of (borrowed) money.
Total Fertility Rate
The average number of children a woman is expected to have during her lifetime in a specific population.
Present Value
The present value of a future amount of money or series of cash flows, using a given rate of return.
Market Rate
The prevailing price or cost of products, services, or labor in a competitive marketplace as determined by supply and demand.
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