Wm Wrigley Jr

question 119

Multiple Choice

Wm. Wrigley Jr. Company once made only chewing gum. When Wrigley bought Life Savers (a line of candy mints) and Altoids (a line of breadth mints) from Kraft, chewing gum then constituted less than 95 percent of revenues. Thus, Wrigley

• A) was moving away from its traditional single-business strategy toward a dominant strategy.
• B) was moving away from its traditional dominant strategy toward a related linked strategy.
• C) became a conglomerate since Life Savers and Altoids are unrelated businesses.
• D) probably planned to restructure these companies and sell them off.

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Definitions:

Personality Differences

Variations in characteristics, traits, and behaviors that distinguish one individual from another.

Respond to Stress

The process of reacting to and coping with stress, which can vary widely among individuals.

Kelly

George A. Kelly, a psychologist known for his personal construct theory, which posits that individuals continually test predictions about their environment and experiences.

Predict and Control

Terms often associated with the goals of scientific research, where predictability refers to the ability to foresee outcomes, and control involves the manipulation of variables to influence results.