The Publicis Groupe (Chapter 6 Strategic Focus) Uses the Digital

question 130

Multiple Choice

The Publicis Groupe (Chapter 6 Strategic Focus) uses the digital technology from its digital business to enhance the advertising products in its advertising group. This sharing of activities is characteristic of the _____________ diversification strategy.

• A) related constrained
• B) related linked
• C) unrelated
• D) dominant

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Definitions:

Personality

A unique set of emotional, thought, and behavioral patterns that define an individual.

Reality Principle

A concept in psychoanalytic theory where the ego manages the demands of the id and the external world by delaying gratification and dealing with the reality of situations.

Rational Means

Approaches or methods based on reason and logic rather than emotions or conventions.

Immediate Gratification

The desire to experience fulfillment without delay or deferment, often prioritizing short-term rewards over long-term outcomes.