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Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines

question 159

Multiple Choice

Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs and a number of other businesses. Virgin follows a ____ diversification corporate strategy.


Definitions:

Hyperinsulinemia

A condition characterized by an excessive level of insulin in the blood, often associated with type 2 diabetes and obesity.

Obesity

A medical condition characterized by excessive body fat accumulation, posing significant health risks.

Metabolism Rate

The rate at which an individual's body converts food into energy, affecting how quickly or slowly they burn calories and hence influencing weight gain or loss.

Hyperinsulinemia

A condition characterized by excess levels of insulin circulating in the blood relative to glucose levels, often a precursor to diabetes.

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