The Mars Acquisition of the Wrigley Assets Was Part of Its

question 112

Multiple Choice

The Mars acquisition of the Wrigley assets was part of its related constrained diversification and added market share to the Mars/Wrigley integrated firm.It allowed Mars to gain __________ because it could sell its products above the market level or reduce its costs below the market level.

• A) multipoint competition
• B) virtual integration
• C) market power
• D) vertical integration

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Definitions:

Upstream

In the context of supply chain, refers to the activities or processes involved in obtaining raw materials or components required for manufacturing.

JIT

Just-In-Time; an inventory management strategy that minimizes inventory and maximizes efficiency by receiving goods only as they are needed in the production process.

Excess Inventory

Inventory levels that exceed the demand, often resulting in wasted resources and storage costs.

Manufacturing Capacity

The maximum amount of products that can be produced in a given period of time using available resources in a manufacturing facility.