Haier Is Developing a Global Brand Through Extensive International Diversification

question 67

Multiple Choice

Haier is developing a global brand through extensive international diversification using the _____ corporate-level diversification strategy (Chapter 8 Strategic Focus) .

• A) multidomestic
• B) global
• C) transnational
• D) licensing.

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Definitions:

Toys

Objects designed for play, typically used by children, that can range from simple handmade items to complex electronic gadgets.

Demand Schedule

A chart displaying how much of a product consumers are ready and able to buy at different price points.

Maximize Profits

Refers to strategies or actions undertaken by a business or enterprise aimed at increasing the difference between its total revenues and total costs.

Marginal Revenue

The additional income generated from selling one more unit of a product or service.