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Offshore Oil Exploration Partners (OOEP) has entered into a cooperative strategy with Malay Petroleum.The resulting documents are long, formal, and detailed.They specify detailed responsibilities of each partner and include methods of monitoring accounting and technical procedures.OOEP and Malay Petroleum are using the __________ management approach.
Cultural Characteristics
The unique traits, behaviors, beliefs, values, and norms that define and distinguish one culture from another.
Differentiated Marketing
A marketing strategy where a company targets several market segments with specific products or campaigns tailored to each segment.
Global Company
A business entity that operates in multiple countries across the world, often having a centralized headquarters but local offices and factories.
Localizing
The process of adapting a product, content, or service to meet the language, cultural, and other requirements of a specific target market.
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