An Overriding Lesson from the Chapter 10 Opening Case About

question 57

True/False

An overriding lesson from the Chapter 10 Opening Case about Borders is that failure to properly structure an organization can contribute to poor strategic decisions and eventually bankruptcy.

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Definitions:

Extinction

In behavioral psychology, the gradual decrease and eventual elimination of a conditioned response when it is no longer reinforced.

Unconditioned Stimulus

A stimulus that naturally triggers a response without the need for prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, comes to elicit a conditioned response.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without previous conditioning or learning.