The More Heterogeneous the Top Management Team, The

question 63

Multiple Choice

The more heterogeneous the top management team, the:

• A) more difficult it will be for the team to implement strategies.
• B) more likely it is that the team will be cohesive.
• C) less innovative the team's decisions will tend to be.
• D) less diverse the team membership will be.

---

Definitions:

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectations.

Relationship Marketing

Relationship Marketing is a strategy designed to foster customer loyalty, interaction, and long-term engagement through providing personalized experiences and communications.

Attaining New Customers

The process and strategies used by businesses to gain new clients or customers for their products or services, essential for growth and profitability.

Developing Partnerships

The process of creating formal alliances between businesses or organizations to leverage resources, share risks, and increase competitive advantages.