All of the Following Are Paths to Scout External Opportunities

question 64

Multiple Choice

All of the following are paths to scout external opportunities to arrive at open innovation solutions EXCEPT (Chapter 13 Opening Case)

• A) Engaging current and potential customers to better capture unarticulated needs.
• B) Pursue breakthrough technology ideas and focus on incremental changes to solve unarticulated customer problems with a new technology.
• C) Using product champions to develop radical innovations internally.
• D) Continuously monitor customers and competitors, making incremental changes as a "fast follower" of a proven concept.

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Definitions:

Sales in Units

The total number of individual items sold by a company, as distinguished from sales measured in currency.

Indirect Costs

Expenses that are not directly traceable to a specific product or process, such as utilities or administrative salaries.

Contribution Margin

is the amount of revenue left after deducting variable costs, which can be used to cover fixed costs and contribute to profits.

Variable Cost Per Unit

The cost that changes with the level of output or sales, calculated on a per-unit basis.