In the Implementation of Internal Innovations, Formal and Informal Processes

question 29

Multiple Choice

In the implementation of internal innovations, formal and informal processes are best supported through __________ organizational structures.

• A) vertical
• B) horizontal
• C) functionally oriented
• D) multidivisional

---

Definitions:

Marketing Program

A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period to achieve specific business goals.

Marketing Tactics

Specific actions or strategies adopted by organizations to promote their products or services, attract customers, and achieve their marketing objectives.

Marketing Strategies

Comprehensive plans and approaches developed by businesses to reach potential consumers and turn them into customers of their products or services.

Sequential

Pertaining to or characterized by a sequence, in which events, processes, or items follow one after another in a particular order.