Case Scenario 3: Bunnywac

question 39

Essay

Case Scenario 3: Bunnywac.
Bunnywac is a global producer and seller of batteries for consumer electronics, and competes primarily by providing battery products equal in performance at a lower price. The worldwide battery industry suffers from issues of overcapacity and commoditization, brand segmentation and proliferation, the growing strength of global retailers, and the low-cost threat of new entrants from Asia. Bunnywac has grown quickly into one of the leading players in the battery industry primary through horizontal acquisitions, and is now counted among the top four companies in North and Latin America. Its presence in Europe and Latin America is negligible. A key factor in Bunnywac's rapid growth is its technology outsourcing arrangement with Mats. Mats is one of Japan's largest technology holding companies and Bunnywac's core battery technology is licensed from Mats. Bunnywac's license with Mats expires soon and it is concerned that Mats will not renew it, or will renew it only for a substantial price premium. Consequently, Bunnywac's CEO is exploring the possibility of developing its core technology in-house.
-(Refer to Case Scenario 3). Does Bunnywac's development of its core battery technology better fit the notion of autonomous or induced strategic behavior?

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Definitions:

Sensory Sharpness

The acuity or clarity of sensory perception, including vision, hearing, touch, taste, and smell.

Early Adulthood

A life stage ranging roughly from the ages of 20 to 40, marked by the pursuit of independence, career development, and, for many, forming a family.

National Center for Health Statistics

A U.S. government agency that compiles statistical information to guide actions and policies to improve the health of the American people.

Death

The irreversible cessation of vital life functions.