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For most natural disasters and humanitarian emergencies that occur in the United States, the American Red Cross is the lead federal agency.
Retailing Strategies
Approaches taken by retailers to attract customers, increase sales, and gain competitive advantage in the market.
Means-Ends Chain
A conceptual framework linking consumer behavior with their personal values, where products or services are seen as a means to achieving ultimate life goals or ends.
Lower-Level Objectives
Specific, operative goals that are set to achieve more strategic, higher-level goals within an organization, often short-term and tactical.
Hierarchy Of Objectives
A structured organization of goals, where higher level objectives guide the setting of lower-level, more specific targets.
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