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Campaign-Based Process
A structured approach to achieving specific goals, often used in marketing and political campaigns, through a series of coordinated activities.
Voter-To-Candidate
The dynamic or interaction between electoral voters and the candidates they may choose to support or elect.
Public Affairs Officer
An individual responsible for managing an organization’s public image, communications, and relations with the media and public.
Public Information Officer
An official responsible for managing and disseminating information to the public and the media for a government agency or organization.
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