Examlex
What are some of the reasons a person makes mistakes when it comes to keeping their online information secure?
Brand Storytelling
The use of narrative to communicate a brand’s values, history, and purpose, engaging customers on an emotional level.
Authenticity Deficit
The gap between a brand's promise and its actual customer experience, potentially leading to diminished trust and loyalty.
Brand Purpose
The reason a brand exists beyond making a profit, often related to a social good or impact that aligns with its values and mission.
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