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Senator Joseph McCarthy first rose to national prominence by
Voice-of-customer
A term used to describe the process of capturing customers' preferences, experiences, needs, and expectations.
Quality Gap Analysis
An assessment method used to identify the difference between the perceived quality of products/services and the expected quality by customers.
Communication Gap
A discrepancy that occurs when a message is not accurately conveyed or understood between parties, leading to misunderstandings, misinformation, or conflicts.
Empowerment Gap
The Empowerment Gap refers to the disparity between individuals or groups in terms of their ability to make choices, access resources, and control their own lives.
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