__________________ Is Research to Identify Consumer Needs and Orientations and in the Communication

question 19

Multiple Choice

__________________ is research to identify consumer needs and orientations and in the communication analysis stage to focus on specific audiences, evaluate audience message behaviors, field test messages to guide message conceptualization and development, and identify communication channels with high audience reach, specificity, and influence.

• A) Formative evaluation
• B) Process evaluation
• C) Summative evaluation
• D) Research and type evaluation
• E) None of the above

Understand the relationship between legal acts and morality.

Define ethics and distinguish it from legal standards.

Appreciate the concepts of rule utilitarianism versus act utilitarianism.

Explore the concept of ethical accountability for artificial entities such as corporations.

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Definitions:

Demographic Shifts

Changes in the characteristics of a population over time, which can include age, ethnicity, gender distribution, and so forth.

Social Change

The transformation of culture, behavior, social institutions, and social structure over time, often seen as a necessary aspect of societal progress or development.

Emergent Norm Theory

A sociological hypothesis that posits individuals in a crowd behave not out of pre-existing norms, but from norms that emerge and are accepted within the crowd during the event.

Contagion Theory

A theory in social psychology that suggests ideas, attitudes, and emotions spread through a population like a contagious disease, influencing group behavior.