___________________ Is Conducted to Identify the Priority Audiences' Unique Information

question 15

Multiple Choice

___________________ is conducted to identify the priority audiences' unique information needs, cultural characteristics, communication preferences and competencies, and any social/environmental factors that can either support or inhibit campaign implementation and success.

• A) Audience segmentation
• B) Priority audience
• C) Audience analysis
• D) Market analysis
• E) Priority population

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Definitions:

Median

The middle value of a data set when it is ordered from least to greatest, separating the higher half from the lower half.

Ordered Data Set

A collection of objects or numbers arranged in a natural, chronologically sequential or hierarchical order.

Median

The value separating the higher half from the lower half of a data sample, a population, or a probability distribution, often used as a measure of central tendency.

Variability

A measure of the dispersion or spread of data points in a dataset, indicating how much the numbers differ from each other and from the mean.