What Is the Best Way to Find Media Contacts

question 5

Multiple Choice

What is the best way to find media contacts?

• A) Call newspaper, radio station, or television station
• B) Follow the bylines or the names of the reporters who write relevant stories
• C) Attend community events reporters may cover and introduce yourself
• D) Follow news personnel on social media
• E) All of the above

Understand the importance of being immersed in the business's surrounding community for visibility and connection.

Recognize the role of corporate social responsibility (CSR) in building brand loyalty and impacting consumer behavior.

Identify the benefits of storytelling through video in conveying CSR messages effectively.

Grasp the significance of aligning a company's actions with its CSR practices for content optimization and message longevity.

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Definitions:

McClelland

A psychologist known for his work on motivation, particularly the Theory of Needs focusing on achievement, power, and affiliation.

Achievement Motivation

The inner drive or need to attain a goal or reach a particular standard of success.

Expectancy Model

The expectancy model, often applied in motivational theory, posits that an individual's motivation is determined by their expected outcomes of specific behaviors or efforts.

Assumptions

Beliefs or ideas taken for granted without verification, often underlying decision-making processes and perspectives.