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Social marketing is an established, systematic approach in public health for creating the conditions to support social change and health behavior change.
Par Value
The nominal or face value of a bond, share of stock, or other financial instrument, as stated by the issuing entity.
At Issue
A term often used when new securities are released to the market, indicating they are currently being offered for sale to the public.
Coupon Bond
A type of bond that pays the holder a fixed interest payment (coupon) at regular intervals until the maturity date when the principal and the final interest payment are paid.
Yield To Maturity
The total return anticipated on a bond if the bond is held until its maturity date, factoring in its current price, interest payments, and face value.
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