The Terms Below Refer to the Use of the Four

question 7

Multiple Choice

The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition.
-_____ interventions include anything that reduces barriers (e.g., financial, temporal, emotional, or energy) that the population perceives as a cost for performing the healthy behavior.

• A) Product
• B) Price
• C) Place
• D) Promotion

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Definitions:

Acoustic Encoding

The process of remembering and understanding something you hear.

Rehearsal

The cognitive process of repeatedly practicing or going over information to aid in memory retention.

Sensory Memory

A type of memory that holds sensory information for a few seconds or less after an item is perceived.

Procedural Memory

A type of long-term memory that enables individuals to perform tasks without conscious awareness, such as riding a bike or typing on a keyboard.