SCENARIO 12-21 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 134

Short Answer

SCENARIO 12-21
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts.The data are given below.Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.

-Referring to Scenario 12-21,what is the rank of the absolute difference for the last pair of observations?

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated to achieve certain needs, which are arranged in a hierarchical order from physiological needs up to self-actualization.

Implicit Motive

Unconscious motivations that influence an individual’s behavior, desires, and needs, typically assessed through projective measures.

Implicit Motives

Refers to desires, goals, or needs that operate below the level of conscious awareness, influencing behavior and decision-making.

Approach Motivation

Describes the drive toward positive stimuli or outcomes, typically associated with the desire to achieve a specific goal.