The Director of a Training Program Wanted to Know If $\chi$

question 75

Multiple Choice

The director of a training program wanted to know if a one week orientation would change the perception of potential clients who would perceive the program as being good.He collected information on the number of clients who would rate the program as being good before and after the orientation.Which of the following tests will be the most appropriate?

• A)\(\chi\) ² test for proportions.
• B)McNemar test.
• C)Wilcoxon rank sum test.
• D)Tukey-Kramer procedure.

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Definitions:

Consumer Controlled

Pertains to markets or marketing strategies where consumers directly influence product features, prices, or distribution methods.

Entertainment Oriented

describes businesses, activities, or services designed primarily to provide amusement, enjoyment, or leisure rather than fulfilling a practical or necessary function.

Direct Marketing

A strategy that involves promoting products or services directly to customers, bypassing traditional retail channels.

Customer Databases

Collections of information on existing and potential customers, including contact details and purchase history, used to tailor marketing strategies.