SCENARIO 12-21 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 109

Short Answer

SCENARIO 12-21
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts.The data are given below.Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.

-Referring to Scenario 12-21,what are the lower and upper critical values of the test?

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Definitions:

Proposal

A formal offer or plan submitted for consideration, approval, or discussion to achieve a specific goal or project.

Recipient's Challenges

Difficulties or obstacles faced by the receiver of a message or service, affecting their ability to fully understand or utilize it.

Attractively

In a manner that draws interest or attention in a pleasing way.

Proposal

A plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others.