In Studies That Use More Than One Data Collector, How

question 11

Multiple Choice

In studies that use more than one data collector, how is the consistency of the data evaluated?

• A) Internal validity
• B) Outcome reliability
• C) Confidence intervals
• D) Inter-rater reliability

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Definitions:

Ethnocentrism

The act of evaluating other cultures according to preconceptions originating in the standards and customs of one's own culture.

Country-of-Origin Effects

The influence that the country where a product is produced has on consumers' perceptions and attitudes towards the product.

Decision-Making Heuristic

Cognitive shortcuts or rules of thumb that simplify decision-making processes, often used under conditions of uncertainty.

Consumer Decision-Making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make purchases.